When your client is accused of Satanism for encouraging children to be individuals. Cristina BlackDecember 11, 2018fashion copywriting, children's clothing, 666
The About page is the bitch of eCommerce copywriting—here’s how to crush it. Cristina BlackNovember 26, 2018ecommerce copywriting, copywriting, don't be boring af
How to make emojis a part of your brand voice strategy (and why you should). Cristina BlackMay 10, 2018
Our founder talks to the Glossy+ Podcast about crafting a modern brand voice. Cristina BlackMarch 30, 2018brand voice strategy, fashion marketing, fashion copywriting, emoji strategy
Seven things a fashion attorney told us about choosing the perfect brand name. Cristina BlackMarch 19, 2018brand naming, naming agency, fashion attorney, fashion law, trademarks, trademark law
Your eCommerce launch is looming and you forgot about copywriting. Now what? Cristina BlackFebruary 21, 2018ecommerce copywriting, ecommerce launch, fashion ecommerce
Brand voice strategy means never having to say what everyone else is saying. Cristina BlackJanuary 14, 2018
Copywriting is acting, brand voice strategy is screenwriting and your style guide is your script—and no, you don’t always have to follow it. Cristina BlackAugust 1, 2017brand voice strategy, copywriting, ecommerce copywriting, fashion copywriting
Unless your target market is oversensitive idiots, you shouldn't talk to them that way. Cristina BlackJune 19, 2017brand voice strategy, fashion marketing, fashion copywriting, don't be boring af
If you would just shut up and listen, maybe your customers would do your copywriting for you. Cristina BlackJune 4, 2017brand voice strategy, fashion marketing, fashion copywriting, sexy stories, stfu
If your brand voice is not as strong as your visuals, take a look at your marketing budget. Cristina BlackMarch 20, 2017fashion marketing, brand voice strategy, put your money where your mouth is
Copy creeps onto clothing, now in more personal ways. Cristina BlackFebruary 9, 2017copywriting, fashion copywriting
Visual copywriting and the incredible power of the Instagram quote wall. Cristina BlackJanuary 15, 2017copywriting, instagram
What to consider when considering outside help with your brand copywriting. Cristina BlackOctober 17, 2016fashion marketing, brand voice strategy, put your money where your mouth is