Once upon a time...
Copywriters were the stars of the advertising industry. Sleek offices crawled with impossibly cool Don Drapers who, between boozy lunches and couch naps, dreamed up elegantly emotional phrases that sent clients sailing out into city streets more hopeful for the future of their companies, their children, their children's children, and the universe at large.
Computers happened. The Internet happened. Mark Zuckerberg was born. Digital thinkers stepped forward and took their places among the idea elite, setting us all up with devices, platforms, frameworks, tools that push our products to places we never dreamed they could go.
Every brand in existence has easy access to incredible amounts of far-reaching functionality. We have pretty pictures and vivid videos, share buttons, designer apps and follower counts. But what is the message?
This is where our story begins.
A word about our founder.
Since long before we called it content, copywriter and brand voice strategist Cristina Black has harbored a deep passion for pushing words around on a page. A magazine obsessive since childhood, she spent over a decade as a full-time journalist in New York City, chasing her curiosity about music, fashion and illustrious cultural figures for titles like Nylon, Dazed and Confused, Paper, Billboard, MTV News, Village Voice, LA Weekly and Time Out New York, where she spent the mid-2000s as a staff music critic. She has interviewed a remarkable range of artists and performers, including Adele, Kesha, Chevy Chase, Skrillex, Ludacris, Liev Schreiber, Regina Spektor, Pink, Zooey Deschanel, Lionel Richie, Nick Cave, Jack White and Kendrick Lamar.
Alongside a five-year stint on the masthead at surf-style magazine Foam, Black arrived early to the brand content party, seasoning her skills as an agency freelancer inside the post-Recession frenzy of editorially driven eCommerce ventures for fashion, beauty, lifestyle and luxury companies. Combining her deep storytelling experience with a relentless love for glamorous products, she has directed and executed copy and content campaigns for such revered brands as Marc Jacobs, Belstaff, Harry Winston, David Yurman, Nike, H&M, Clinique and the New York Palace among many others.
She founded C. Black Content in 2014, assembling a bicoastal team of talented creatives in response to an exploding demand for intelligent brand copy and content. Now based in Los Angeles, Black is also a professional songwriter and session musician.