Go ahead. Say the thing you’re not supposed to say.
Brilliant, exciting campaigns feel really risky until they’re out in the world, working for your brand. Then, they feel great. They make people stop and think. They make people smile. That’s what we want for our clients, but we don’t get it by doing the safe thing. In fact, the riskiest thing you can do is play it safe.
We create campaign concepts by drilling down into the simplest thing your brand represents. Then, we exaggerate the effect. We tell the story in a universal way, in a few undeniable words. Suddenly, it all makes sense. Everything is illuminated. Nobody is offended. Everybody is activated.
Sample Fees
LAUNCH CAMPAIGN
For those about to birth a new brand, we come up with the big idea that introduces it to the world boldly, swiftly. Scope can include just a brilliant central concept, or we can add on whatever supporting copy and content is needed to bring it to life.
$10,000 — $35,000
PRODUCT EXTENSION
If you’re dropping something new, we’ll create a campaign that considers who you are and where you want to go with it. Deliverables can range from a simple tag line to a loaded content campaign.
$5,000 — $20,000
PHILANTHROPY CAMPAIGN
Do good, and also let people know about it. We’ll write a cool campaign that gets your people conscious. And if it’s a cause close to our hearts, we’ll consider donating our work.
$0 — $5,000
Projects
Brands that ran successful c.black campaigns.
Hudson Jeans
Zvelle