The Flower Pot
Cannabis is king, or at least that’s the buzz in California, where the end of prohibition means wild new opportunities in the business of wellness. Founded by web designer and integrative health coach Rebecca Kershberg, Los Angeles-based digital emporium The Flower Pot curates remedies and life enhancements from the finest corners of the plant-healing industry. None of it is psychoactive per se, but the site’s CBD edibles, smoking accoutrements and powerful plant tinctures certainly contribute to a high-vibe lifestyle.
The cannabis industry is such a Wild West at the moment, and we’re still learning how to market the powers of the plant in an inspiring way. There is a lot of work ahead toward legitimizing cannabis and educating those who might benefit from its healing properties. The challenge with The Flower Pot was to balance the brand’s scientific expertise with the dreamier side of cannabis use while maintaining a palpable enthusiasm around the possibilities of the plant.
We created a voice that complements the brand’s psychedelic-chic visuals and pastel color scheme. The Flower Pot personality turned out to be a bit of a Gemini—there’s a duality to her. On one hand, she is very practical, a stickler for pure ingredients and pragmatic outcomes. At the same time, she is a medicine woman—a true visionary, ready to lead her tribe into an entirely new frontier of wellness and consciousness. Hers is an evolved understanding of the holistic nature of human health and its inextricable connection to the natural world. This means medical terms and ingredient knowledge mixed with empathy and imagination. Poetry backed by authority is a powerful catalyst for building a movement.