DAS IST MCM
Founded in 1976 at the pinnacle of Munich’s creative renaissance, today, through its association with art, music, technology and travel, MCM embodies the bold, irreverent and aspirational. Always with an eye on the new, the driving force behind MCM centers on revolutionizing classic design with futuristic materials.
Ahead of the iconic brand’s AW18 collection, we created an intricate product knowledge book for internal use, as well as product copy for the entire collection, featuring new animations and throwbacks to classic styles. Copy is sleek and simple, with an global-urban edge, designed to translate easily to every culture in the world.