THE ROAD TO LUXURY
Since 1924, Belstaff has produced superior outerwear beloved by motorcyclists all over the world. For fall 2012, the brand reinvented itself as a true luxury fashion house inspired by the brand's permanent collection of iconic jackets. Taking cues from Belstaff's rich heritage, we developed an elevated digital voice that reflects the brand's modern attitude, high-end offerings and spirit of adventure. The verbal personality integrates across the site in display copy, product description, detailed design stories and editorial features. Marketing emails and social media features draw in new customers and urge longtime Belstaff enthusiasts to shop the new line.