The world of Ulla Johnson is expansive and exquisite. Borrowing details and techniques from South American and Indian craft traditions, the New York designer creates dreamy dresses and chic separates that delight at every turn. Her pieces are rife with the details of faraway folk: tassels, pin tucks, billowing skirts, smocked cuffs. And color. From blush pinks to gothic blacks, Johnson's collections are intimate with the fantasies of femininity. To illuminate her well-traveled world, we created a series of editorial blogs revealing Johnson's curated, peripatetic lifestyle, highlighting the people and places that inspire her beloved designs.
In a world of far too many options, Elyse Maguire offers one simply exquisite accessory. We created light, lilting copy moments to draw gentle attention to the Cape Cod designer's fuss-free baby alpaca scarves, which button at the back and drape perfectly, a cozy expression of that coveted coastal New England lifestyle. Home page headlines offer quick winks to invite shoppers inside, while product descriptions reveal the nautical themes that inspired the line's recent Nantucket Collection.
Every NYC girl has her own thing, but what they all have in common is that hustle. From Brooklyn, to SoHo, to Midtown, there are women making it work, and looking gorgeous all the while. That's why handbag source Botkier exploded in 2003 with the Trigger bag, an icon of accessible luxury that got the go-girls out the door with everything they needed to dominate the world.
More recently, the brand launched a footwear line based on the principle of never sacrificing style for mobility. We developed an updated voice based on the ever-in-motion ethos of the evolving lifestyle brand, and then leaked it slowly into blog content and eCommerce copy as fresh product arrived for S/S 2017.
The ongoing story reveals the products and pro tips that take the Botkier girl from Coachella, to the Hamptons and anywhere in the world she wants to go. Which, let's be honest, is absolutely everywhere.
At the start of 2015, innovative luxury cosmetics brand HOURGLASS launched The Modernist Palette, a completely unique eyeshadow array. Featuring continuous color in a sculptural, single-pan format, the palette required a tag line, description and supporting copy to reflect its progressive, art-inspired character. From packaging and e-commerce copy to social media content and video script, we crafted a verbal world where the breakthrough product could exist elegantly across platforms.
Perhaps no other American brand owes as much to decadence as Halston. With an attitude of minimalist extravagance, the line's founder and early devoteés assumed a legendary lifestyle of unabashed enjoyment. For Fall 2015, we created seasonal trend stories that revive the spirit of Studio 54 and the never-ending nighttime.
Burgeoning luxury basics brand EVERLANE launched its Transparent City series with events highlighting like-minded artists and entrepreneurs in cities across America. We provided copy inviting customers to enjoy fun and educational gatherings throughout the team's week long visit to Los Angeles. Honest headlines and blurbs showcase the local culture while reinforcing the brand's dedication to transparent business practices.
Girls' clothing line MissArtemiss operates on the belief that little women have the power to change the whole world. Inspired by the imagery and culture of its home base, New Orleans, the brand celebrates the wild adventures of girlhood with leggings, dresses and tees in original hand-painted prints. We developed a brand voice, eCommerce copy and content strategy around themes of nascent female empowerment and mythology. From home page copy to product description, the message is clear—girls are epic. To complement the site copy, we created an ongoing blog series around "MissArtemiss Muses," historically revered women who embody the brand's intrepid spirit.
Since 1924, BELSTAFF has produced superior outerwear beloved by motorcyclists all over the world. For fall 2012, the brand reinvented itself as a true luxury fashion house inspired by the brand's permanent collection of iconic jackets. Taking cues from Belstaff's rich heritage, we developed an elevated digital voice that reflects the brand's modern attitude, high-end offerings and spirit of adventure. The verbal personality integrates across the site in display copy, product description, detailed design stories and editorial features. Marketing emails and social media features draw in new customers and urge longtime Belstaff enthusiasts to shop the new line.
When imaginative fashion companies like Mara Hoffman, Calypso St. Barth and Eddie Borgo think about creating an eCommerce presence, they consult with One Rockwell. The digital agency's portfolio is full of beloved brands who trust its expert team when it comes to getting their numbers up online. We created a new voice for One Rockwell and crafted copy for a completely revamped site including in-depth case studies on some of fashion's brightest stars.
The NEW YORK PALACE presents an elegant e-commerce portal for The Towers, an exclusive hotel-within-a-hotel providing high-floor specialty rooms and suites up to $25,000 per night. Featuring description and content surrounding the hotel's most exceptional suites and services–including top-tier amenities for leisure, business and extended stays—the site welcomes prospective guests to explore Midtown Manhattan's luxury haven.
Juicy Couture founders Pam Skaist-Levy and Gela Nash-Taylor wanted the online home of their new namesake brand PAM & GELA to speak to shoppers the way they would. From homepage headlines to the tiny details of product description and service copy, Pam and Gela shine through in clipped slogans and girl talk.
A new verbal personality for the beloved MARC JACOBS e-commerce portal features distinct service messaging that plays down formality and technical language. Fresh copy reflects the brand's irreverent spirit throughout the shopping experience.
DAVID YURMAN requested a unique online gift-finding experience for its Father's Day campaign. Combining editorial elements with search functionality and campaign imagery, we created an effective concept that guides users to the perfect gift by choosing from six paternal archetypes.