In the age of eCommerce, SEO is everything. Creating and posting content drives legions of searchers to your site in pursuit of answers, solutions, inspiration and product. The key is words, and lots of them. But length alone won't send your site soaring to the top of your future customer's search page. You need premium, original content—epic articles that leave a lasting impression and distinguish themselves from the constant chatter of 200-word blog posts.
Power pages are the answer. They bring you instant traffic, long-term loyalty, shares and backlinks for days. Influencers repost them. Customers linger on them. Well-researched, elegantly written editorials reverberate around the world, across platforms, grabbing high-powered attention for years to come.