Once upon a time...

Copywriters were the stars of the advertising industry. Sleek offices crawled with impossibly cool Don Drapers who, between boozy lunches and couch naps, dreamed up elegantly emotional phrases that sent clients sailing out into city streets more hopeful for the future of their companies, their children, their children's children, and the universe at large.

 

And then...

Computers happened. The Internet happened. Mark Zuckerberg was born. Digital thinkers stepped forward and took their places among the idea elite, setting us all up with devices, platforms, frameworks, tools that push our products to places we never dreamed they could go.

 

And now...

Every brand in existence has easy access to incredible amounts of far-reaching functionality. We have pretty pictures and vivid videos, share buttons, designer apps and follower counts. But what is the message?  

 

This is where our story begins.