A word about our founder.
Since long before we called it content, copywriter and brand voice strategist Cristina Black has harbored a deep passion for pushing words around on a page. A magazine obsessive since childhood, she spent over a decade as a full-time journalist in New York City, chasing her curiosity about music, fashion and illustrious cultural figures for titles like Nylon, Dazed and Confused, Paper, Billboard, MTV News, Village Voice, LA Weekly and Time Out New York, where she spent the mid-2000s as a staff music critic. She has interviewed a remarkable range of artists and performers, including Adele, Kesha, Chevy Chase, Skrillex, Ludacris, Liev Schreiber, Regina Spektor, Pink, Zooey Deschanel, Lionel Richie, Nick Cave, Jack White and Kendrick Lamar.
Alongside a five-year stint on the masthead at surf-style magazine Foam, Black arrived early to the brand content party, seasoning her skills as an agency freelancer inside the post-Recession frenzy of editorially driven eCommerce ventures for fashion, beauty, lifestyle and luxury companies. Combining her deep storytelling experience with a relentless love for glamorous products, she has directed and executed copy and content campaigns for such revered brands as Marc Jacobs, Belstaff, Harry Winston, David Yurman, Nike, H&M, Clinique and the New York Palace among many others.
She founded C. Black Content in 2014, assembling a bicoastal team of talented creatives in response to an exploding demand for intelligent brand copy and content. Now based in Los Angeles, Black is also a professional songwriter and session musician.